Multi-year partnership marks another milestone as KNOX launches in the U.S. market

MIAMI, Sept. 29, 2026 /PRNewswire/ — KNOX Hydration, the performance hydration brand trusted by elite athletes and everyday consumers around the world, today announced a landmark five-year partnership with the Miami HEAT, becoming the Official Functional Sports Beverage of the Miami HEAT.

The partnership represents a significant step in KNOX’s global expansion strategy and coincides with the brand’s highly anticipated entry into the United States market. As one of the NBA’s most recognized and respected franchises, the Miami HEAT provides KNOX with an iconic platform to introduce its functional hydration products to American consumers.

Founded on the belief that hydration is essential to peak performance, KNOX delivers a premium functional sports beverage formulated to support hydration, replenishment, and recovery. With no sugar, no caffeine, and a blend of electrolytes, amino acids, vitamins and minerals, KNOX is designed for athletes and active individuals who are committed to performing at their best.

“This partnership with the Miami HEAT is a defining moment for KNOX,” said John Schaefer, CEO of KNOX Hydration. “As we launch in the United States, aligning with one of the world’s premier sports organizations demonstrates our commitment to building KNOX as a truly global performance brand. The HEAT’s culture of excellence, resilience and championship mentality perfectly reflects what KNOX stands for.”

The agreement will see KNOX Hydration integrated throughout the Miami HEAT organization with branding, fan engagement initiatives, digital content, community activations, and exclusive experiences designed to connect with basketball fans and active lifestyles throughout South Florida and beyond.

The announcement further strengthens KNOX’s rapidly growing international sports portfolio, which includes major partnerships across professional football, combat sports and other elite sporting properties. Together, these relationships reinforce the brand’s mission to inspire people everywhere to perform at their highest level.

“KNOX Hydrate has exploded onto the global scene through innovation and technology, two of our primary tenets as an organization” said Glen Oskin, Vice President of Corporate Partnerships for the Miami HEAT. “We’re proud to enter into this partnership with KNOX and excited for our fans to enjoy a beverage that is reshaping the functional sports beverage industry.”

The partnership will officially commence ahead of the upcoming NBA season, with KNOX activations appearing throughout Kaseya Center, across Miami HEAT digital platforms, and through a variety of fan-focused initiatives.

The announcement comes as KNOX continues its rapid global growth, following successful expansion across Africa, Australia and the United Kingdom. The U.S. launch represents the brand’s next major chapter as it continues to build a worldwide community around performance hydration.

About KNOX Hydration

KNOX Hydration is a premium functional sports beverage created for those committed to being their best. Formulated with electrolytes, amino acids, vitamins and minerals, KNOX supports hydration, replenishment and recovery without sugar or caffeine. Through partnerships with some of the world’s most recognized sports organizations and athletes, KNOX is building a global community inspired by performance, resilience and excellence. “Trusted by elite athletes – made for everyday life.”

About the Miami HEAT

The Miami HEAT are one of the NBA’s premier franchises, recognized globally for sustained excellence, championship success, and a culture built on hard work, discipline and performance. Since joining the NBA in 1988, the organization has won multiple NBA championships and has become one of the league’s most respected and influential brands.

Media Requests: Mark Jacobs | mark@knoxhydrate.com

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SOURCE KNOX Hydration