After the Uniform Comes Off: One Veteran Brand’s Honest Take on Training and Mental Health

Boise, United States – June 19, 2026 / Die Tryin Co. /

BOISE, Idaho – June 17, 2026 – As the United States observes PTSD Awareness Month this June, Die Tryin Co., a veteran-owned supplement and apparel brand founded by U.S. Army Combat Veteran Jon Klipstein, is using its platform to elevate a message central to its community: that training, routine, and discipline can serve as meaningful tools for mental wellbeing, and that seeking help reflects strength rather than weakness.

For many service members, one of the most difficult transitions begins after the uniform comes off, when the structure, mission, and camaraderie of military life give way to the realities of civilian living. Die Tryin Co. was built around the principle of “Always Forward,” a conviction that the same discipline forged through service can become a stabilizing force in the years that follow.

A growing body of research links regular physical activity to improved mental health outcomes. Studies indicate that exercise can serve as a helpful complement to professional care for conditions such as PTSD, depression, and anxiety. It is not a cure, and it does not replace therapy, medication, or clinical treatment, but for many individuals, a consistent movement routine provides structure, small daily achievements, and a reason to keep going.

To mark the month, Die Tryin Co. has published a free, science-reviewed resource authored by Klipstein and reviewed by published researcher Onur Oncer. The resource outlines how training can support mental health and identifies where individuals can turn for professional help. The brand is also directing its community to national crisis resources: the 988 Suicide and Crisis Lifeline (call or text 988) and the Veterans Crisis Line (dial 988, then press 1, or text 838255).

“The discipline that gets you through service does not have to disappear when you take off the uniform. For a lot of us, it becomes a lifeline,” said Jon Klipstein, Founder of Die Tryin Co. “But discipline is not a substitute for help. If you are struggling, reach out. There is no shame in it. Always Forward means forward together.”

“The evidence here is encouraging but it has to be framed honestly,” added Onur Oncer, the brand’s science reviewer. “Physical activity is associated with better mental health and can complement treatment, but it works alongside professional care, never in place of it. The most important step anyone can take is talking to a qualified professional.”

Die Tryin Co. is encouraging its community, and anyone carrying the weight of life after service, to check in on the veterans in their lives this June and to remember that support is always within reach.

About Die Tryin Co.

Die Tryin Co. is a veteran-owned supplement and apparel brand based in Boise, Idaho, founded by U.S. Army Combat Veteran Jon Klipstein. Built on fully-dosed, transparently-labeled formulas with no proprietary blends, the brand stands for real doses of real ingredients and a mission rooted in discipline, resilience, and moving forward. Learn more at dietryin.co.

Media Contact:

Onur Oncer, Die Tryin Co.

support@dietryin.co

https://dietryin.co