Today Parafin, a financial infrastructure company that provides platforms with embedded financial products for their small businesses, announced the launch of the Spend Card1, a fully managed business credit card program that small businesses want and platforms can offer without directly partnering with or becoming a bank. The launch expands Parafin’s embedded financing product suite, which already powers financial products for over 50,000 small businesses across leading platforms. 360 Payments, an integrated payments provider, is already live, and Nav, one of the largest financial hubs for small businesses, is launching soon, with additional leaders in the small business ecosystem to be announced.
Small businesses depend on credit every day to manage cash flow. They often experience constraints due to buying inventory in advance, experiencing slow sales after the holidays, and many other factors. Yet traditional business credit cards rely on personal credit checks, rigid underwriting, and compounding interest, often forcing owners to rely on personal cards and take on personal financial risk just to run their business.
The Spend Card1 changes that. Unlike charge cards that require the balance to be paid off in full each month, it’s a true revolving line of credit, with credit limits tied to actual business performance, flexible ways to pay, and no personal credit checks or guarantees.
With the Spend Card1, platforms can attract and retain small businesses by offering revolving credit alongside their existing financial services, a more compelling proposition than debit alone, while deepening customer relationships and generating a new revenue stream. Parafin handles everything from program management and capital to credit operations and support. Platforms that want to offer better financial tools face a difficult choice: build the infrastructure themselves or go without. Parafin closes that gap, enabling platforms to launch in weeks without directly partnering with or becoming a bank.
“Credit isn’t optional for a small business,” said Sahill Poddar, co-founder and CEO of Parafin. “It’s the lifeline that enables daily operations. Owners make tradeoffs every day to keep their business afloat. Now platforms can offer their customers access to reliable, flexible credit that works with their business, not against it.”
“Small businesses need reliable access to credit, but traditional business cards make it too hard to qualify,” said Anita Gibbs, Chief Operating Officer at 360 Payments. “Spend gives our customers a revolving credit card based on their business performance, not their personal credit score. Working with Parafin has been phenomenal. They did the heavy lifting and made it simple for our team.”
Spend runs on trusted infrastructure and is powered by best-in-class partners, including Column N.A. and Visa. Column provides the underlying banking services, including card issuance, and Visa enables global card acceptance.
“Modern financial products require modern financial infrastructure,” said Nick Rasines, Head of Sales and Partnerships at Column. “By partnering with Parafin, we’re helping platforms launch business credit card programs backed by Column’s banking infrastructure, with the regulatory and operational foundation needed to scale.”
Together with Capital and Pay Over Time, the Spend Card1 expands Parafin’s embedded financing ecosystem to continue helping platforms offer inclusive and accessible financial tools to the small businesses that need them most.
Platforms interested in offering the Spend Card1 to their small business customers can learn more at https://parafin.com/spend.
1Parafin is a financial technology company, not a bank. Spend Cards are issued by Column N.A., Member FDIC, pursuant to a license from Visa U.S.A. Inc. Spend Cards are powered by Marqeta. Approval is not guaranteed and is subject to checks. Terms and conditions apply. See parafin.com/spend for more information regarding the Spend Card.
About Parafin
Parafin is a financial infrastructure company that provides platforms with embedded financial products for their small businesses by abstracting the complexity of capital markets, underwriting, servicing, compliance, and customer support. By powering the embedded financial services of merchants platforms, small businesses can run and grow themselves despite uncertain economic conditions. In just a few years, Parafin has launched on Amazon, Walmart, DoorDash and more platforms to serve hundreds of thousands of businesses and extended over $25 billion in offers.
About 360 Payments
360 Payments is a trusted leader in payment processing, specializing in innovative solutions for the automotive repair industry. Since 2011, we’ve been revolutionizing payments with seamless integrations, hassle-free Text to Pay processing, built-in consumer financing solutions, and efficient business funding through 360 Capital. Our mission is to empower repair shops of all sizes with effortless payment systems and exceptional customer support. Learn more at 360payments.com.
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