LA-based digital advertising leader will expand senior relationships with brands and agencies as creator-led discovery & performance commerce accelerate.
LOS ANGELES, CA, UNITED STATES, November 5, 2026 /EINPresswire.com/ — Nomix Group today announced that Krista Pepper has joined the company as Senior Vice President, Brand & Agency Partnerships, North America. Based in Los Angeles, Pepper will lead Shopnomix’s relationships with brands, agencies and strategic partners across the region.
Pepper brings extensive experience in digital advertising, performance marketing, and enterprise partnership development. Over the course of her career, she has built enduring relationships with leading brands, agencies, media partners and technology companies. Her background includes nine years at PriceGrabber, where she developed strategic business relationships with global brands and fortune 500 companies, sales leadership at Yieldbot, and most recently as VP of Media Partnerships at Ad.net.
At Shopnomix, Pepper will help brands and agencies navigate a changing commerce landscape in which product discovery increasingly happens through creators, conversational AI and performance-driven content. She will work with partners to build measurable programs that connect brand storytelling, consumer intent and commercial outcomes.
“Krista understands the agency and brand world from the inside out,” said Colin Jeavons, CEO of Shopnomix. “She has spent her career building trusted commercial relationships and helping partners turn evolving consumer behavior into growth. That is precisely what Shopnomix needs as we expand our North American partnerships and help brands make creator-led product discovery more accountable, scalable and commercially effective.”
Pepper said, “The way consumers discover products is changing rapidly, and brands need partners who can connect culture, content, intent and measurable performance. Shopnomix is building for that reality. I’m excited to work with agencies and brands to create programs that make product discovery more relevant for consumers and more valuable for the businesses investing in it.”
Pepper joins Shopnomix as the company continues to develop its global presence and deepen agency relationships in North America. Her appointment complements the company’s growing partnerships team, including Ben Tatton-Brown, SVP, Agency Partnerships, who leads Shopnomix’s agency-development efforts in Europe.
About Shopnomix
Shopnomix is a performance commerce platform that helps brands reach and convert high-intent consumers wherever they discover, research and shop. Through its network of technology and media partners, Shopnomix connects brands with consumers across performance media, integrated search, conversational AI, content, social commerce and other emerging discovery environments. Combining proprietary technology, performance intelligence and outcome-driven media solutions, Shopnomix helps brands turn consumer intent into measurable business results. Learn more at https://www.shopnomix.com.
Tony Winders
The Winders Group
+1 818-554-9236
tony@thewindersgroup.com
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